Picture Perfect

DO:
Go for bright, solid color pieces in a shade that’s flattering against your skin tone. Prints may be hot property this season but it’s the block color trend that will shine in your special occasion snaps.
“Solid colors look best in photographs, especially vivid or bright blues,” said Kerr. “Jewel tones are always a good idea (particularly sapphire and emerald). Just be sure to stay away from white, cream or even light beige, as these pale colors can make you look washed out in photos."

DO:
Stay away from high-cut necklines, especially turtlenecks.
Beware of the perils of the poloneck. Cutting off your decolletage may look Parisian chic in the flesh but high necklines can have a funny effect in photographs, particularly if you have a short neck.
“No matter how svelte you may be, a collarbone-covering blouse or dress will never look as flattering as something with a slightly lower neckline,” Kerr said.“A V-neck is an excellent choice for most people.”

DO:
Make sure your outfit is crinkle-free by choosing wrinkle-resistant materials. Steer clear of easily creased fabrics unless you’re happy to carry a travel iron in your handbag.
“While linen is lovely, it will make you look like a crumpled dinner napkin on camera,” Kerr said. “Instead, look for sturdier fabrics like crepe, tweed or wool blends, as they don’t show wrinkles so easily.”

DO:
Opt for tailored pieces or show your silhouette with a belt.
This season’s ’70s fever has had the fashion world obsessing over floaty maxi frocks and palazzo pants, but you need to keep your silhouette in mind: “Billowy, relaxed pieces are often very chic, but unless you’re a six-foot (1.83m) tall supermodel, they rarely look amazing in photographs,” Kerr said.
“Instead of trapeze tops or slouchy, shapeless frocks, look for structured pieces like a well-cut blazer, ideally in a dark neutral hue (like black, navy, or charcoal) worn over a colorful blouse or dress.”

DO:
Wear slightly more make-up than usual.
Once you’ve got the camera-friendly fashion sussed, don’t forget the big picture. Make sure you’ve got your make-up wardrobe at the ready too.
“You don’t need to go for an over-the-top runway look, but be sure to do a little extra grooming when you know your picture will be taken,” Kerr said.
“A bright lip gloss and lots of mascara are definite musts - and don’t forget the blush for extra radiance.”

xoxo